Behind the scenes

TOMTOM SPORTS APP

NEW APP AVAILABLE

The existing app was to become a dedicated golf app. We transferred our users existing data smoothly.

 

INSIGHTS

Early attempts tested too technical, so the following principles were defined -

  • Scannable - Easy to find what I am looking for.
  • Actionable - What does this mean, and what should I do?
  • Inspiring - Exciting and motivating.
  • Personal - Relevant to me and my activities.

 

WORKOUT

Users improve their fitness and target specific training levels by following workouts on their watches, then review activity details to see gains.

 

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